Plan B Magazine Analysis

Magazine Advert Analysis

Magazine ads are typically used to promote and distribute a particular consumer product. In this case, I am analysing a magazine ad for the release of an album (Music Industry). I have chosen to look at Plan B’s magazine album advert the defamatory of Strickland Banks.

        This advertisement is a picture of an independent male singer/ rapper artist Plan B, to portray this the design has just him as the protagonist, he is trying to sell his image, style, voice, career and so on. The album is very much similar so the theme is kept recurrent.

        Just by looking at the imagery we can see that it follows the typical conventions of a magazine advert. The first thing I noticed was the bright red bolded title ‘Plan B’ that is the artist’s name. Secondly I noticed the album title ‘The defamation of Strickland Banks’, its print follows the main title however it is in white to show the difference in meanings. Both titles being against a black background works really well because it is red and white. It entraps the audiences’ attention so that they don’t have to look deeply into finding the artists name and album title. As we can see, the rest of the magazine art is in red and white just not so extravagant, therefore the red black and white theme is consistent which is effective.

        Furthermore, a persuasive technique is used to draw the audience into buying the product. For example on this magazine ad it states – ‘The multi-platinum album of the year’. They use its success to promote it. Looking at the smaller print in more depth I can see that all the publications noted that have reviewed and rated the albums qualities four stars out of five. On the cover in the bottom left hand corner is a picture of the digi-pak version, this shares the same colour theme as the poster, linking and associating them with each other. This makes the two items compatible when selling and more recognisable to the public, when the audience see either the magazine ad or the digi-pak they will be able to notice that they are advertising the same product and it makes Plan B a lot more recognisable.